National Foundation for Jewish Culture

The objective was to get potential major contributors (most of them Jewish) to read about this organization’s support of documentary film makers. I drew them into this leave-behind with a question: “How do you build Jewish identity in a generation that knows more about movie heroes than Jewish heroes?” The answer: “Send them to the movies. Our movies.”


10 Ways to Harness the Power of Prudential Douglas Elliman

This is a simple capabilities brochure aimed at well-to-do people who want to buy or sell a home. It’s also a case where fancy writing simply won’t do. I kept it simple and art director Bill Wozar at Bodden Partners made it look good.