About Peter Hochstein
Welcome to my website. Feel free to poke around my work. But work samples can’t tell you everything, so here are a few things you ought to know about me.
I started my career as a newspaper reporter, switched into advertising, and now do both. My clients have included advertising agencies, corporate and brand marketing departments, publications, nonprofits and well-to-do individuals.
I’m glad I’ve had so many satisfied clients. But let’s face it. Copywriters are a dime a dozen. What sets me apart is the ability to embrace those really big projects that would fluster and befuddle most copywriters.
Specialties: Books written to order for corporate or personal purposes. Ghost writing. Brochures of substance and other informational documents. Direct response for subscription sales, financial services, and business-to-business solicitations.
Speech and film writing. In addition to radio spots, I’ve written two produced training films for the IRS (via the ad agency that has since become Cosette.) And yes, I write speeches, too. (Sample on request.)
Excellent presenter. I’m comfortable with large audiences or small groups. I’ve taught several undergraduate college courses in copywriting as an adjunct faculty member at the Fashion Institute of Technology, part of the State University of New York. I was a presenter at Direct Marketing Day (2003) in New York.
Where I’ve worked (starting at the very beginning.)
- The New York Post—reporter
- Matzner Publications, Passaic, New Jersey—editor of five weekly newspapers
- Ogilvy & Mather—Copywriter
- Benton & Bowles—Copywriter
- Ogilvy & Mather—VP, Associate Creative Director
- Doremus & Company—Sr. VP, Associate Creative Director
- Ogilvy One—VP Copy Supervisor
- Rapp Collins—VP, Associate Creative Director
- Self-employed since 1995
I’m sure you’ll have questions for me. The most inevitable one is, what do I charge? (I’ll have a clear answer for you when you explain your project to me in some detail.) Plus questions like these: Am I available when you’ll need me? What’s the process like? What do I need from you to get started?
I’ll be happy to tell you what you need to know. Call my office at (646) 368-0200. Or e-mail PeterHochstein@mac.com
P.S. Biographies, corporate histories, other book projects and long brochures take a while. So please get in touch early, if that’s what you have in mind.